AI-native · For care homes and home care

The Care Sector's Enquiry-to-Conversion Platform

Convert more of the enquiries you already have. Families get answers the moment they reach out, by phone, website, text or email, day and night. Every enquiry is captured, prioritised and followed through until it converts.

You're Not the Only Option

Every family that contacts you has probably contacted two or three other providers as well. Same enquiry. Same questions. Same urgency.

They're not waiting to hear back from everyone. They're waiting to see who responds first.

The first provider to reply gets the conversation. The first to be helpful books the visit.

The others? They never hear back. Because they never responded in time.

The Race Against Time

Sunday 8:00pm

Enquiry sent to 3 providers

Sunday 8:02pm

Provider A responds

First response

Monday 9:15am

Provider B responds

Monday 2:30pm

Provider C responds

Tuesday

Visit booked with Provider A

Provider B

Too late

Provider C

Too late

Even the Best Teams Have Limits

Some care providers handle enquiries brilliantly. Fast responses, warm follow-ups, high conversion rates.

But there's always a ceiling. Staff can only answer one call at a time. Form submissions wait during busy periods. And every team has moments when demand outpaces capacity.

The question isn't whether your team is good. It's whether your systems can match the speed that care seekers now expect.

Great people can only take you so far. Great systems take you further.

Common Pressure Points

Monday–Friday 9–5
Usually covered
Evenings
Varies
Weekends
Varies
Bank holidays
Varies
During busy periods
Often stretched

When capacity is full, something has to give.

The Result? Opportunities Slip Away.

Not because your care isn't excellent. Not because your team doesn't try. Simply because the systems aren't built for how modern enquiries actually work.

Emails sit unread

Enquiries arrive when teams are stretched. Hours pass. Families move on.

Website visitors leave

They have questions. No one's there to answer. They find someone who is.

Calls go unanswered

If no one picks up, most callers don't leave a message. That opportunity is gone.

Follow-up falls through

A good first response means nothing if the second one never comes.

You don't have a shortage of enquiries. You have a shortage of time and systems.

And these moments compound. Across a month, a group, a year. The missed opportunities add up in ways you'll never fully see.

Book a Demo

We've Solved This.

Maxxo is an AI-native enquiry-to-conversion platform built for the Care Sector. It answers every enquiry, captures every conversation and keeps every family moving towards a decision.

Answered first, every time.

Families get instant, helpful answers by phone, website and text, including nights, weekends and bank holidays. Visits and assessments are booked straight into the diary.

Nothing lost in the inbox.

Emails, portal enquiries and website forms are picked up, logged and answered from your own mailbox. No more enquiries buried in a shared inbox.

Every call counts.

Calls your team answers become enquiries automatically, with the details already captured. Nobody has to write anything down.

Always the right next step.

Every enquiry arrives summarised and prioritised, so your team knows who to call first. They walk into every visit already briefed.

Know what really fills places.

See which marketing turns into admissions and new clients, not just enquiries, so every marketing pound works harder.

Use ours, or keep yours.

Run the whole journey, from first enquiry to admission or start of care, in Maxxo's own CRM built for care. Or keep the CRM you already use, and Maxxo feeds it complete, qualified records.

One platform. Every channel. Designed for Conversion Maxxing.

Conversion Maxxing is the relentless pursuit of higher conversion rates. Care providers don't always need to work harder or spend more on marketing. They need to convert more of the enquiries they already have.

Cyber Essentials certified. Independently penetration tested.

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How It Works

01

We learn about your service

Your homes or branches, services, values and availability, and what makes you different. Everything a family might ask about.

02

We handle enquiries across every channel

Website, phone, text and email. Day and night. Weekends and bank holidays.

03

Visits get booked. Your team stays focused.

Every enquiry is captured, prioritised and followed through, and you're notified when it matters. Families get helped when they need it. Everyone wins.

Book a Demo

Built for Care. Not Adapted for It.

Generic tools don't understand the care sector. They don't know the difference between residential and nursing, or between visiting and live-in care. They can't handle the sensitivity these conversations require.

Maxxo was built from the ground up for UK care homes and home care providers. Every detail is designed for how your families actually enquire and what they need to hear.

Care Expertise Meets Technology

Maxxo was founded by two old friends: one who spent a decade listening to Care Leaders, and one who builds the systems to fix what they described. Building something like this takes two things: a deep understanding of how care really works, and the technical expertise to build systems that deliver. We brought both.

SP

Simon Parker

Co-founder

Over ten years and 500+ conversations with Care Leaders about sales and marketing. Simon brings the sector knowledge that shapes everything Maxxo does.

JC

Josh Carter

Co-founder & CTO

17 years building digital systems that turn enquiries into outcomes. Josh designs and builds the Maxxo platform.

How Many Enquiries Slipped Through This Week?

You'll never know for sure. But every week without a system in place is another week of missed calls, slow responses, and visits that went to someone else.

20 minutes. That's all it takes to see if Maxxo is right for you. We'll tailor the demo to one of your care homes or branches and show you exactly how it would work.

Book Your Demo

We'll never spam you or share your data.

Cyber Essentials certified. Independently penetration tested.